BTT: How Fashion “Made Fetch Happen”

BTT: How Fashion “Made Fetch Happen”

Gretchen Wieners can die in peace now that "fetch" has happened — but it wasn't thanks to her. The fashion industry met with our generation's love of irony at the perfect intersection to capitalize on the Mean Girl's catchphrase. 

Behind the Trend: The Big Picture

Behind the Trend: The Big Picture

Introducing our newest blog: a weekly column about stumbling through fashion's trends and understanding why they exist.